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Black Friday is the Friday following Thanksgiving Day in the United States, frequently related to as the beginning of the Christmas shopping season. Recently, a lot of major merchants have opened incredibly early and offered promotional sales to start the holiday shopping season, just like Boxing Day sales in numerous Commonwealth Nations. Black Friday is not a federal holiday, but California and some other states observe "The Day After Thanksgiving" as a holiday for state government employees, often in lieu of another federal holiday such as Columbus Day. Numerous non-retail employees and institutions have both Thanksgiving and the day after off, followed by a weekend, consequently enhancing the number of potential buyers. It has routinely been the busiest shopping day of the year considering that 2005, although news reports, which at that time were unreliable, have described it as the busiest shopping day of the year for a much longer time frame.

The day's name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle quality traffic which would take place on the day after Thanksgiving. Use of the term started before 1961 and began to see broader use outside Philadelphia around 1975. Later an alternative explanation was made: that merchants generally operated at a financial loss from January through November, and "Black Friday" indicates the point at which merchants begin to turn a profit, or "in the black". For large retail chains like Walmart, their net income is positive starting from January 1, and Black Friday can improve their year to date net profit from $14 billion to $19 billion.

For several years, it was common for merchants to open at 6:00 a.m., but in the late 2000's numerous had crept to 5:00 or even 4:00. This was taken to a new extreme in 2011, when numerous merchants (including Target, Kohl's, Macy's, Best Buy, and Bealls) opened at midnight for the first time. In 2012, Walmart and numerous other merchants announced that they would open most of their stores at 8:00 p.m. on Thanksgiving Day (except in states where opening on Thanksgiving is prohibited due to blue laws, such as Massachusetts where they still opened around midnight), prompting calls for a walkout among some workers. Black Friday shopping is known for bring in aggressive crowds, with annual reports of assaults, shootings, and throngs of people trampling on other buyers in an attempt to get the best deal on a product before materials run out.